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Selling a business is a significant event that requires careful planning and execution. Whether you’re an entrepreneur looking to exit your startup or a business owner preparing for retirement, you need to know how to sell your business effectively. In this article, we’ll share the number one piece of advice for selling a business and provide actionable tips to help you achieve a successful sale.

Prepare for the Sale

Before you put your business on the market, you need to prepare for the sale. Here are some steps to take:

  1. Conduct a business valuation – Knowing the value of your business is essential to setting a realistic price and attracting potential buyers.
  2. Identify potential buyers – Think about who might be interested in acquiring your business and target them.
  3. Create an exit strategy – Plan how you will transition out of the business and communicate this plan to potential buyers.
  4. Gather and organise all necessary documents – Compile all financial, legal, and operational documents that buyers will need to review.
  5. Address any legal issues – Make sure you have resolved any outstanding legal issues before you put your business on the market.

Our Advice

Employ the help of a business broker. For example, if you’re on the Sunshine Coast, BizBrokers are an excellent resource to help you prepare for a sale and identify potential buyers.

Negotiate Effectively

Once you have identified potential buyers, it’s time to negotiate. Here are some tips for effective negotiation:

  1. Set clear objectives – Define your goals and objectives for the sale, such as price, terms, and timeline.
  2. Gather information on the buyer – Learn as much as you can about the buyer’s motivations, needs, and financial capabilities.
  3. Know your bottom line – Determine the minimum acceptable terms for the sale and be prepared to walk away if they cannot be met.
  4. Be flexible – Be willing to negotiate and compromise to reach a mutually beneficial agreement.
  5. Use negotiation tactics – Use tactics such as anchoring, framing, and reciprocity to influence the negotiation in your favour.

Complete Due Diligence

Due diligence is the process of evaluating a business to identify any potential risks or issues that may impact the sale. Here are some due diligence steps to take:

  1. Conduct financial due diligence – Review the financial statements and accounting records to ensure they are accurate and complete.
  2. Review legal documents – Review contracts, agreements, and other legal documents to ensure they are valid and enforceable.
  3. Assess operational and strategic risks – Evaluate the business’s operations and strategy to identify any risks or issues that may impact the sale.
  4. Identify any potential deal breakers – Be aware of any issues that may cause the buyer to walk away from the deal.

Close the Deal

Once you have completed due diligence and negotiated the terms of the sale, it’s time to close the deal. Here are some steps to take:

  1. Finalise the purchase agreement – Draft and review the purchase agreement with your legal team to ensure it accurately reflects the terms of the sale.
  2. Plan for post-closing transition – Prepare for the transition of ownership and communicate this plan to employees, customers, and suppliers.
  3. Consider tax implications – Consult with a tax professional to understand the tax implications of the sale and plan accordingly.
  4. Celebrate the sale – Take a moment to celebrate the sale and the achievement of selling your business.


Selling a business can be a complex and challenging process, but with the right preparation, negotiation, due diligence, and closing strategies, you can achieve a successful sale. The number one piece of advice for selling a business is to be well-prepared and well-informed throughout the entire process. By following the tips outlined in this article, you can maximize the value of your business and avoid common pitfalls. Don’t hesitate to seek professional advice and support to ensure a smooth and successful sale.